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Strategic Market Manager

Strategic Market Manager
44523
The Lubrizol Corporation, a Berkshire Hathaway company , is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.
At Lubrizol, our mission is straightforward: We improve lives as an essential partner in our customers? success, delivering efficiency, reliability or wellness to their end users. Read the cover story at https://www.lubrizol.com/-/media/Lubrizol/Our-Company/Documents/Eric-Schnur-Smart-Business-Article.pdf in Smart Business Magazine to learn how Lubrizol plans to advance its growth.
Strategic Marketing Manager
Summary
The Strategic Marketing Manager ? Additives is in charge of the long-term market strategy. Operating mostly in the 18-60 months horizon he/she will own the Marketing Plan Process, encompassing the development of meaningful value propositions, segmentation, value chain analysis, geographical and segment participation strategies, the analysis and assessment of Lubrizol?s competitive strengths and challenges, evaluating the capabilities of the competition, reviewing the global market to determine and anticipate customer needs and determining, in collaboration with Lubrizol's technology group, improved and new product offerings with emphasis on low GWP and high efficiency lubricants.
Key Skillsets
+ Quick learner with excellent communication and presentation skills
+ Ability to gain a quick overview of the market, key players and the general technology
+ Ability to develop rapport with key internal team players and stakeholders/management and customers
+ Excellent team player with leadership skills
+ Ability to influence team through thought leadership or actual team leadership
+ Ability to develop market insights for business segment and translate them into definable business opportunities that
+ Understand market trends, key players and addressable market size
+ Creative thinker who can establish differentiated strategies
+ Understand competitive landscape and core competencies of our company to develop sustainable and differentiated strategies
+ Familiarity with the Marketing Plan Process in a B2B environment
Key Responsibilities
+ Development, communication, and implementation of comprehensive marketing plan
+ Constantly scan the environment, analyzing industry trends and assessing business impact
+ Work in close partnership with R&D to prioritize innovation projects based on financial projections and strategic fit
+ Ensure all commercial assumptions are made upfront before committing technical resources and constantly test the assumption throughout the life of the projects
+ Work in close partnership with the Sales Team and the Global OEM liaison to develop and maintain a robust front-end innovation pipeline based on end-users and customers? needs
+ Develop recommendations for strategic relationships where they make sense
+ Identify innovation opportunities for
+ Market positioning of products and selling strategies
+ Develop ideas and related strategies to launching new products
+ Consider branding and channels to market as well as promotional campaigns
+ Work closely with product management to establish pricing
+ Present plans to management team for enhancement/approval
+ Develop market information, value chain analysis and potential market opportunity
+ Competitive landscape and market risks
+ Evaluate scenarios and recommend best options for maximal return on investment
+ Coordinate the internal functions to develop and execute the low GWP strategy
While headquartered in the United States, Lubrizol is truly a global specialty chemical company. We have a major presence in five global regions and do business in more than 100 countries. Our corporate culture ensures that Lubrizol is one company throughout the world, but you will find each region is a unique place to work, live and play.
_Lubrizol is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, race, color, national origin, citizenship, age, religion, marital status, military service, sexual orientation, genetic information, gender identity, or any other characteristic or trait protected by federal, state, or local law._
Nearest Major Market: Cleveland
Nearest Secondary Market: Akron
Job Segment: Marketing Manager, Product Manager, Manager, Advertising, Marketing, Operations, Strategy, Management


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